WALES SPORTIVE ANNOUNCES CLOSED ROAD EXPANSION
The rumours are indeed true! This year’s Wales Sportive, to be held on July 6th, will have expanded road closures, restrictions and diversions in place making it the most comprehensive closed road ride in Wales.
Taking place as part of The Long Course weekend which is set to attract 12,000 athletes, almost 6 times the size of the Ironman Wales. The event is now franchised in Holland, Australia and Mallorca with talk of 2 more events coming on line for 2020.
Matthew Evans, Activity Wales Events says “For the past 9 years we have run the sportive on open roads, but the demand for the event, television coverage and locals moving in their day to day business means we have now moved to dedicated roads for traffic and dedicated roads for the cyclists.”
The event has a huge impact on the local area and brings in over 160,000 bed nights to the local economy and well over £9 million in revenue for local businesses. However, it’s the core values of the event; with free advertising for local businesses, 95% local delivery partners, youth business programme, free college consultancy, run with a loved one channels, medals for all children, that really has been the secret to the enormous growth and repeat business levels for the event.
Scott Powell, Activity Wales Events says “Our Mallorca event ( www.sportivemallorca.com ) is now probably one of the most incredible bike rides in Europe, with stunning fast closed roads and an incredible atmosphere. Bringing this to Wales and adding it to the already incredible experience at Long Course Weekend will add a completely new dimension and opportunities for athletes and businesses alike."
With our volunteer programme raising thousands of pounds for local charities, organisations, sports groups and schools – with many sports teams making it their annual weekend – earning a playing kit as a thank you for their help.
The entire event is now televised in over 100 countries and this year will celebrate its 10th Anniversary and will, without doubt, be the biggest show the team has delivered to date.
For road closure details find out more here
