The Wales Sportive - Partners

Gu Energy - (www.guenergy.co.uk)

GU, the world first energy gel, revolutionized the way endurance athletes re-fueled during exercise and it continues to serve as the benchmark for all other energy gels. Gu gels will be provided during the Long Course Weekend around the course at aid stations along with Gu Brew electrolyte drink.

It is important to train with what you will be using on race day so Gu would like to offer all entrants on the Long Course 10% off GU via www.guenergy.co.uk by entering promo code GU10LCW.

2XU - (www.2xushop.co.uk)

2XU engineers products with the single minded goal of equipping the athlete to feel more prepared, race ready and capable than the competition. As they put on their technologically advanced garments, athletes also put on a desire to perform beyond expectation and be greater than ever before. Armed with 2XU technology, another piece of the finely balanced athletic equation is in place to multiply your human performance. 2XU marks the beginning of a new era in sporting equipment.

Newton Running - (www.newtonrunning.co.uk)

Newton Running shoes the '220 Running Shoe of the Year 2010 and 2011' are designed by runners for runners to mimic the advantages of barefoot running.

To discover your best running form all you need to do is run barefoot. You'll immediately discover that when barefoot, you're not landing on your heels, you are landing on your midfoot/forefoot. Landing on your midfoot/forefoot, is the most natural way to run, it is also the fastest and most efficient way to run. Newton Running shoes were developed to make your feet think they're barefoot and increase your performance.

Ceepo - (www.ceepo.com)

You could be forgiven for thinking that Ceepo is just another 'out of the same mould' carbon fiber bike brand, but the reality is slightly different. Designed in Japan by an ex-age group athlete, Tanaka Nobuyuki, they have gone from a curiosity in 2003 to now becoming the official bike of Ironman.

The challenge of riding four to six hours without drafting while maintaining an optimal aerodynamic body position is a challenge unique to the sport of Ironman Triathlon and requires a unique bike. Not a road bike, not a time trial bike, A CEEPO bike.